The loading time of a website directly impacts visibility in search results. This statement still stirs debate among SEO worldwide. Just do a quick search on Google for realizing it. In my view, many studies which announce that the loading time did not significantly influence the positioning of a page are wrong repository. Google does not load a page in the same way as a user. Most sites performance test are off topic from the start. The only tool to be considered for a test of this type is the one provided by Google in its Webmaster Tools.
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The impact of the loading time of a site on its positioning is also quite complicated to convey to a client. The link between the two is not always easy to perceive and then engages a battle often to explain the need to implement changes to a website in order to improve performance (from simply installing a plugin cache to a complete overhaul).
A small case study on the subject so will not be too many. So here is the X site X site is slow. Worse, it is increasingly. At the same time that the site is slow, its traffic decreases.
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We show site statistics X? Traffic fall (rise in January is due to the seasonality of the business of the client). What for? No action has been made, no penalty to report, no significant change in the side links and content. A quick tour of the tools for webmasters reveals that the loading time recorded by Google pages increases sharply between April and May to exceed the critical threshold of 1800 milliseconds. Simultaneously, there has been a decline in the interest of the Google-bot for the site: the number of pages crawled per day decline (the bot take longer to explore a page).
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What is interesting to note here is the sudden drop in site traffic between April and May. Exactly the same time the site has started showing significant load time. This has nothing to do with impatient users. In fact, during the same period, the site has also seen a drop in number of impressions in the SERPs. In addition to less crawler site, Google's algorithm decided under the display in its search results.
To summarize, Google suddenly identifies the site as a very slow site. A very slow site, it's bad for the user experience, or Google wants to offer the best sites its users. It's the same idea that will not downgrade responsive sites in the mobile search. Google wants to treat the experience of its users and a slow site, it's wrong .
But it is not enough to see the damage. What will happen if you try to correct this problem? On July 1, a caching system has been set up on the site, and guess what?
The opposite of our previous observation is true also. Addressing loading time of the site has made it possible to revive the interest of Google for it. Google-bot began to crawl more pages and the number of impressions the site increased significantly meaning gains positions for the site in the SERPs. However, do not take the results of this action upside: improved load time does not permit directly earn nonexistent positions, instead he allowed the site to recover degraded positions because of his High load time.
I also think the site has not remained some time back from the brink with load times long enough base (1500 milliseconds on average) which can promote the very bottom line: initially worsening of condition already poor and in a second time the very strong improvement of condition became dramatic. At a site load times more moderate, watching as net changes will not perhaps possible. But this case "extreme" helps to know a little more about the logic of the ranking algorithm.
As with any case study, you have to be careful with these analyzes, but there seems to be a fairly clear correlation between the loading time of a page (past one critic) and its position in search results . Finally it should be noted that there is no other action that SEO may have had an effect on the site during the period.
We know backlinks are so imortant. So you can see : How To Build Up Quality Backlinks
The impact of the loading time of a site on its positioning is also quite complicated to convey to a client. The link between the two is not always easy to perceive and then engages a battle often to explain the need to implement changes to a website in order to improve performance (from simply installing a plugin cache to a complete overhaul).
A small case study on the subject so will not be too many. So here is the X site X site is slow. Worse, it is increasingly. At the same time that the site is slow, its traffic decreases.
You can use SEO Competitor Analyzing For A Better Rank
Visibility Website decreases due to a higher loading time
>> You can check How To Avoid Being Banned By Google
What is interesting to note here is the sudden drop in site traffic between April and May. Exactly the same time the site has started showing significant load time. This has nothing to do with impatient users. In fact, during the same period, the site has also seen a drop in number of impressions in the SERPs. In addition to less crawler site, Google's algorithm decided under the display in its search results.
To summarize, Google suddenly identifies the site as a very slow site. A very slow site, it's bad for the user experience, or Google wants to offer the best sites its users. It's the same idea that will not downgrade responsive sites in the mobile search. Google wants to treat the experience of its users and a slow site, it's wrong .
But it is not enough to see the damage. What will happen if you try to correct this problem? On July 1, a caching system has been set up on the site, and guess what?
Improve the loading time of the site improves its position in SERPs
I also think the site has not remained some time back from the brink with load times long enough base (1500 milliseconds on average) which can promote the very bottom line: initially worsening of condition already poor and in a second time the very strong improvement of condition became dramatic. At a site load times more moderate, watching as net changes will not perhaps possible. But this case "extreme" helps to know a little more about the logic of the ranking algorithm.
As with any case study, you have to be careful with these analyzes, but there seems to be a fairly clear correlation between the loading time of a page (past one critic) and its position in search results . Finally it should be noted that there is no other action that SEO may have had an effect on the site during the period.
